• Information processing and cognitive decision models in consumer behavior describe how knowledge, prior experience, and information-processing rules shape judgments and choices across several studies [1], [10], [3], [20].

• Hedonic/experiential consumption emphasizes multisensory, fantasy and affective aspects of product use, linking emotional experience to motivation, satisfaction and advertising effects [2], [7], [9].

• Advertising/persuasion research highlights central vs peripheral routes modulated by involvement, with affective cues and belief mediators shaping attitudes [8], [9], [5], [19].

• Risk, uncertainty, and economic framing guide decisions through perceived risk, information handling, mental accounting, and price/quality cues [18], [4], [11], [17], [12].